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Shormila Shormi
Aug 02, 2022
In Fashion Forum
It's almost halfway through 2019, and Didi has not yet re-launched the ride-hailing function, while Hello ride-hailing is gradually opening up in major cities. The most terrible thing is that several major car companies have also joined the private car battlefield, all wanting to get a piece of the pie, and vigorously develop the private car market with the advantages of their own car companies to grab a share. Cao Cao Travel of Geely Automobile and Xiangdao Travel of SAIC Motor have captured the private car market as early as a few years ago. When other auto companies saw it, they were naturally unwilling, and their successful experience made other auto companies more confident, so they increased their investment and invested in cooperation with other companies to jointly enter the special car market. Just in the first half of 2019, Xiaopeng Motors' Youpeng Travel, and GAC's Ruqi Travel have launched trial operations. This also means that following the phone number list launch of online car-hailing business by auto giants such as SAIC, Geely, and GAC, new car-making forces have also officially entered the online car-hailing business in the form of self-built platforms. So what is the attraction for car companies to develop a market that their own companies do not have, and invest in the fiercely competitive online car-hailing red sea? As we all know, the auto market in 2018 has shrunk compared with previous years, and the auto market is sluggish, and many consumers are holding money on the sidelines. This makes it difficult for major car companies to move forward, and they can only offer preferential discounts and lower prices. In the first half of 2019, the auto market continued to face destocking, moving forward under pressure from all parties, and the transition period of China 5 and 6 and the imminent decline of subsidies for new energy vehicles made it more difficult for auto companies to do business.
Why are car companies joining the online car-hailing battlefield?
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Shormila Shormi

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