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omar faruk
Jul 28, 2022
In Fashion Forum
Mark Zuckerberg, Facebook founder and owner of Oculus Rift, said: "Virtual reality was once a dream of science fiction, but the Internet was once a dream, and computers and smartphones were also dreams." Here's how this particular innovation helps companies improve their marketing efforts. Product Attribute Demonstration: We want to try the product before buying to make sure it's worth the hard earned money. Nowadays, companies are using VR to allow consumers to try out their products without having to step into a physical store. For the sake of explanation, consider the NYTVR app launched by the New York Times . Printed whatsapp database subscribers who can view it on a VR headset such as Google Cardboard can use this app to experience a variety of news articles from around the world. NYTVR Allow consumers to make more informed choices: Suppose you need to fix a plumbing problem in your home, but you don't want to spend money on plumbing services and you don't have the skills to do it yourself. Please see the page of Lowe's, a home improvement company that launched the VR Holoroom How-To tool. This tool guides customers through home improvement projects using branded products, and in the process makes them happier about their purchases. With Lowe's Hololoroom How-To VR tool, we got 36% better recollection of the task than a customer who had just watched the same how-to video on YouTube. More Immersive Storytelling: Brands use storytelling to keep their products and services fresh and inspiring, and foster better engagement with their customers. VR technology gives consumers the opportunity to provide an immersive experience. Tequila company Patron has used the power of VR to create a 360-degree journey that guides viewers through the product life cycle from the field to the dinner table. VR gives brand marketers a powerful way to engage and reach more consumers in a very personal way. 3 – Augmented Reality (AR) Let me explain a little here. Unlike VR, which completely replaces what you see, Augmented Reality (AR) allows you to see virtual objects placed in the real world.
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