The supply-side reform of education is to solve the problem of unreasonable educational structure, but it essentially solves the problem of teachers. Recently, Dozhi.com's "Training Industry This Year" series, from 2014 to 2018. From New Oriental, TAL, to VIPkid and Yuanfudao, these online and offline education giants are solving one thing: supply-side reform. The entire 2C education market can be simplified into two elements: supply and demand. On the supply side are educational institutions, and on the demand side are parents and students.
Let's exclude public schools for now. Public schools hold the right to further studies and policy blessings. They have a monopoly position in the market and are subordinate to the system. Both the supply side and the demand side flock job title email list to them. 1. What is the essential problem Now that we talk about supply and demand, we must first clarify these two concepts: what is supply? What do you need? Although in economics, both supply and demand are determined by price,
but due to the special nature of education and China's education market, the elasticity of demand for educational products is lower than that of general consumer goods. We can also say that demand determines supply. So what are the needs of parents and students? Parents' needs: I hope their children have an excellent future, and the only way to achieve their goals is to be admitted to a good university;The needs of students: before college - to meet the needs of parents;
after college - to hope that they can live a good life, and the necessary means to achieve their goals is to master the skills required for work;Compared with students, the radiation range of parents' needs is limited to the pre-university, and nothing can be done after the college. After college, parents were excluded from the education market, and the nature of their needs changed from self-driven to self-driven. And what do educational institutions provide? All methods, products and services to get students admitted to good universities; In the final analysis,
the essence of the education market is twofold: parents want their children to be admitted to good universities, and educational institutions provide all the methods, products and services for students to be admitted to good universities ;This is of course a very simple truth, but it is the essence of the problem. And what we often do is to create the first solution around the problem, and then around this solution, we try to optimize it. In the process of optimization, we forget that the solution is not the key, but the problem. Perhaps, there are other solutions to the problem, and the other solutions are more efficient than the first optimized solution.