When it comes to mobile traffic, more search traffic goes through a slower page (3.63s average load), which has an average conversion rate of 0.56%. Using SOASTA's proposed impact of load time on conversion rate, we stand to gain by improving our page load time itself by 0.9 seconds. By reducing the page load time to 2.73 s, the newly calculated conversion rate reaches 0.71%. Based on the average order value of each purchase and knowing that we just improved the likelihood of a customer staying on site to make a purchase, the projected increase in revenue is nearly 1100 USD per month.
This means that by increasing their site load time by just 9/10 of a second, this client stands to earn an additional $13,000 every year. Client 2: A travel agency / tour operator This client has a site teeming with images advertising all the exotic getaways one could jewelry retouching service buy. We see fluctuations in page load times and conversion rates depending on the landing page: A large portion of mobile traffic enters via a page with an average load time of 3.19 seconds and an
average conversion rate of 0.74%. If we are able to improve the time by just 0.9 seconds, as shown by SOASTA, the average loading time drops to 2.29 s and the newly calculated conversion rate rises to 0.93%. Based on the average number of visitors to this page, it is expected that this will generate 115 additional plan signups each year, simply by retaining visitors already on your site and interested. To drive this home, let's go through another example, shall we? Client 3: Lead generation client in a hospitality-focused business Many site