Since planning deals with the "futurity of current Job Function Email List decision-making" and events in the future are almost impossible to predict with unfailing accuracy; - assumptions Job Function Email List make planning possible. 5. DEVELOPING OBJECTIVES Overall objectives are the real crux of the Business and Marketing Planning Process Job Function Email List. They deserve every last ounce of time and effort - often frustrating. The objectives form the umbrella under which the balance of the whole planning structure is built. Because of the key role they play they must be thought through Job Function Email List and be expressed in the most Job Function Email List specific and concrete fashion.
In simplest terms an objective is. Job Function Email List "what do you want to accomplish?" Objectives are prepared to overcome weaknesses and threats developed in the WOTSUP Analysis and to exploit the opportunities and strengths. 6. STRATEGY DEVELOPMENT: Once the Job Function Email List objectives have been developed, the preparation of strategies is the next step in the process. Strategies, must explain, in a broad sense, how the Job Function Email List objectives will be achieved. 7. SPECIFY ACTION PROGRAMS: After the objectives and strategies have been developed, describe the work to be performed.
The actions must be very specific; what work is to be done Job Function Email List, by whom, how and when. 8. FORECASTS/BUDGETS/FINANCIALS PREPARED: The action programs when completed form the basis for budget preparation. The cost of each action and the revenues derived from the detailed actions generate the operating Job Function Email List budget and cash flows for the Business Plan. Many organizations confuse planning with budgeting. One important purpose of the budget is to ensure the business has adequate financial resources to function. Budgeting is Job Function Email List about not failing, planning is about what is possible. Frequently, people ask me should they start a business from scratch or should they buy an existing business. I have owned four businesses over my career.