Industry analysis is an analysis method that allows you to follow the trend by understanding the current situation of the industry and speculating on the industry's kinetic energy to predict the negative and positive future of the industry you are in, and finally seize the opportunities and trends in the industry. Therefore, this article is suitable for people who read finance, investment, consulting, entrepreneurship, Marketing, and corporate strategic consumer email list decision-making . The author is from Pointer Huang Jiahan, National Tsing Hua University, Taiwan, the head of business analysis. I hope to share my experience with you all. 1. What is Industry Analysis? 1. Why do industry analysis I will tell you the story of a company called De La Rue that has been making money for the.
Bank of England since 1860, and that is the company that produces the vast majority of British pounds used in the UK. Because of its strong technology and long history, the central banks of 140 countries around the world have cooperated with De La Rue. According to British media statistics, 36% of the world's banknotes are produced by De La Rue. However, since 2019, the company's cash printing volume has decreased by 30%, mainly due to the generation and development of electronic payments, which has caused more and more countries to reduce the printing of banknotes , and De La Rue's share price has continued to decline.
Sachs analysts must: how to quickly analyze an industry This story conveys two things: First : You may have your plan, but the world may have another consumer email list plan . Sometimes it may not be a competitor that beats a company, but times have changed. Second : If you are an employee, sometimes your choice will be more important than your hard work . If you went into De La Rue to make banknotes at that time, it would be like a soldier who joined the Kuomintang in 1949. No matter how strong you are, how can you fight a war? , the future development will also be severely limited due to the general trend.