No matter what industry you work in, proactive social media engagement is an obligation. It's pretty simple - in most cases, your customers scroll through their social media feeds when they're unavailable. The better your strategy for connecting with them and engaging in the conversation, the more chances you have to increase your sales through social.
Of course, platforms like Facebook, Instagram, Twitter, LinkedIn, etc. are great for increasing brand awareness. However, the most successful companies know how to convert their followers and participants into more customers. They know how to spark conversations and turn them into financial benefits.
To do this, you need to know exactly how to drive click-through rates, engagement, and sales on each platform. Here are some proven strategies that can help you maximize conversions on social media.
The first step in converting your social media audience into customers is to identify your target audience. In order to assess your target audience across channels, you need to Latest Mailing Database understand the demographics of every major social network today.
Facebook : Facebook remains the most used social media platform, with 2.4 billion people active on the platform every month. Facebook users are 43% female and 57% male. As many as 88% of users are between the ages of 18-29.
Twitter : According to The Washington Post, 321 million people actively use Twitter each month. 34% of Twitter users are women, while 66% are men. 80% of Twitter users are millennials.
Instagram : Instagram already has over 1 billion monthly active users. 53% of Instagram users are women, while 42% are men. As many as 72% of teens use Instagram. With the emergence of millennials, if your target audience is younger (under 35), it is logical to measure your target audience on Instagram.
If you want to increase your social media conversion rate, you need to first set social media goals.
One of the best ways to set goals for any given campaign is through the SMART approach:
Specific : A clearly defined goal.
Measurable : Goals that can be monitored and analyzed.
Achievable : Can you achieve your goals with existing resources?
Realistic : With your schedule, team and resources, are these goals realistic?
Timeliness : You need precise timelines to achieve your goals.
Start by developing broader goals for your social media strategy, such as: