Nobody remembers you unless you tell a good story. To do a good job in marketing or sales, you need to be good at telling stories. Some people may Special leads know this instinctively because it’s how they first learn their own product–through hearing other marketers and salespeople tell and re-tell good stories about their products or customers. But somewhere along the way this lesson gets lost. This can happen when people know too much and so they get in their own Special leads way with bad habits like feature-selling, which is listing off the reasons why your product is better but not explaining why it matters.
But good storytelling engages your customers and can make your Special leads messages far more memorable and thus far more effective. Storytelling Makes A Difference How does storytelling make a difference? Let’s explore two versions of the same message: Story 1 Addison walked by a dealership and bought a car. It had four hundred horsepower, wide seats, a full floating Special leads rear axle, and there were 3 total cup holders. Story 2 Addison was bored of work, but she was stuck paying off student loans with no escape in sight. What Special leads could bring a little joy to her life?
A more enjoyable ride to work. She traded her old sedan in for a faster Special leads coupe and never regretted it. How much did you remember of each? And in which one did you understand why Addison bought a new car? When you stuff your marketing content or sales pitch full of features, you sound like Story 1 and your message is easily forgettable. And trust me, every company Special leads has their version of offering “more cup holders.” So how do you set yourself apart? Tell a story like the second one, which is much better and more memorable because it provided the critical elements of a story that allow