Estimating market size and consumer research has always been a must-have for investment banks and consulting analysts. Let’s take a look at how these business email list two studies are conducted and the methodology behind them. This article is suitable for people in finance, investment, consulting, entrepreneurship, Marketing, and corporate strategic decision-making. The author is from Pointer Huang Jiahan, National Tsing Hua University, Taiwan, the head of business analysis. I hope to share my experience with you all. The market analysis is .
In the previous section, we mainly talked about demand research. In this section, we will explain and analyze the other three chapters. 1. Consumer research 1. What is consumer research What is consumer research? Consumer research is a survey method for consumers' usage habits and attitudes. It is roughly divided into two business email list directions: small-scale research and large-scale research. Small-scale research: advantages - can go into specific details. Disadvantage - Partially qualitative references are not very quantitative.
Format - user interviews, group discussions... can also use the needs research methods discussed earlier. Large-scale research: advantages - large sample size and quantitative reference, disadvantages - can't go too deep into too specific details, forms - questionnaire survey, telephone survey...etc. There are various methods of user research. This section focuses on questionnaire research as an example to illustrate the core difficulties of research. mainly divided into four chapters: demand research, consumer research, finding inspiration, and lean experimentation.