If you are a B2B company and want to grow your business by adding new products to your existing product portfolio this article and my other related articles will help you. They describe how a 4P Marketing Strategy can help you produce a successful "product launch" plan for your chosen marketplace.
A marketing strategy based on the marketing 4P's looks at four key marketing and sales areas that need to be considered when producing your product launch plan: Product. How to choose the right product to sell? Place. Where to find the customers who will buy it? Promotion. How to "package" and promote your product? email list Price. How to choose a sales price that's acceptable and profitable? I don't intend to cover all of the 4P's in this article.
I am going to focus on the first one by providing some advice and guidance on "How to choose the right product to sell". Choosing the Right Product If you already have a successful B2B business or you want to grow one quickly it's important to be able to assess whether your new product will fit in with your current product portfolio and whether it will meet the requirements of your marketplace. Looking at your product in the context of the 4P's of marketing is an excellent way of doing this.