Most store owners. In this article, we'll show you 12 strategies you can use to generate newsletter subscribers and increase ecommerce sales, without using coupon codes. The importance of email marketing for non-discount storesif you want to get rid of your coupon codes, you need to step up your email marketing game. Email capture should be one of your top priorities as an online store owner. Here's why: you have the right to communicate with everyone on your list. You can send what you want, when you want, how you want.
Email is one of the most converted marketing channels right after direct traffic and high-intent organic search. Email is the preferred channel for brand-to-consumer company mailing list communication. Source: holiday season 2019 purchase report, mckinsey building an email list and contact database means you are creating your own sales channel. And as you'll soon find out, you don't need to give out discount codes to build your mailing list. 1. Create a launch schedule. If you regularly launch new collections, new products, or sell seasonal items,
A release timing strategy can help you create demand and engage your customers. The best part of this strategy is that it's almost exclusively limited to the sneaker industry, so far. In other words, this is a huge opportunity for you! Here is a very good example from the swedish store sneakersnstuff:source: sneakersnstuff they link to their launch schedule from the top navigation menu and include pre-launch products in their regular product listings, but with a countdown timer above the product image. You don't need to sell sneakers